Behind the Scenes: Summer has finally arrived.
Summer has officially arrived at Kiltane.com. Our latest campaign for the new season highlights the cashmere staples across our collection that are perfect for warmer temperatures. We shot 12 gorgeous looks whilst exploring Edinburgh’s New town with our expert team of creatives. Here's an exclusive look behind the scenes of what we got up to...
Scottish, Stylish & Chic
Our main goal for this campaign was to inspire our audience and demonstrate how easy it is to incorporate Kiltane’s luxury staples into the ordinary Summer wardrobe.
Cashmere is often associated with Winter and cooler temperatures due to its warmth. However, the natural properties within the cashmere fibre enables temperature regulation, meaning you’ll never be too warm or too cold. That makes cashmere the perfect textile to wear all year round.
Tips for styling at home: select a key item of clothing you want to highlight in your outfit and build your look around it. Trends come and go, but understated classics such as Kiltane’s cashmere knitwear will always be in fashion. Our cashmere cardigans are great key staples to have and paired with more daring or seasonal styles will make dressing up easier year-round too.
Our stylist, Zoe Radcliffe, did a fabulous job in bringing our vision to life throughout this photoshoot.
Exploring the New Town
There’s more to the capital than the Royal Mile and the towering Edinburgh Castle. For this campaign, we decided to visit the New Town including Stockbridge and Newhaven. Both areas are full of hidden gems that serve as the perfect backdrop for us to showcase our favourite Summer ensembles.
As a local Edinburgh business we also enjoy showing off all of these beautiful locations found right on our doorstep!
When it comes to photoshoots, choosing the perfect location to match styled outfits is key. Our friends at the Touch Agency worked hard to select the best locations for us that really complimented the Stylist’s work including the colours and textures of our garments. We’re sure you’ll agree from our collection of photos from the day!
Thank you to the amazing team of creatives who helped to produce this with us.